The film adaptation stars Betty Hutton as Annie Oakley and Howard Keel as Frank Butler, who travel with Buffalo Bill's Wild West Show. Annie impresses everyone with her unmatched marksmanship, including Buffalo Bill himself, and becomes the star attraction of the show, overshadowing Frank's own act. She even tours Europe and becomes the adopted daughter to Native American chief Sitting Bull, who refers to Annie as "Little Sure Shot". In an attempt to regain his former glory, Frank challenges Annie to another shooting competition.