Bitti Mishra (Kriti Sanon), a tomboyish girl from Bareilly, runs away from home after another failed arranged marriage and falls deeply in love with Pritam Vidrohi (Rajkummar Rao), an author who wrote a book about her fictional character. She seeks the help of Chirag Dubey (Ayushmann Khurrana), the local printing press-owner, to find the author, unaware that Chirag is actually the one who wrote the book. Bitti becomes close friends with Chirag, but he arranges for her to meet Pritam, leading to a complicated love triangle.