Bruce Friedrich

Biography

Bruce Gregory Friedrich is a seasoned advocate for plant-based and cultivated meat alternatives, co-founding The Good Food Institute (GFI) as its president. With a background in education and law, he previously worked at PETA and Farm Sanctuary, leading high-profile campaigns like the Packers' name change request. A Phi Beta Kappa graduate of Grinnell College, Friedrich holds degrees from Johns Hopkins University and the London School of Economics, among others.