Per Sundin

Biography

Per Urban Sundin, born in 1963, is a Swedish music executive who has driven the careers of influential artists like Avicii, Tove Lo, and Swedish House Mafia. As president of Universal Music Nordics from 2008 to 2019, he played a pivotal role in the music industry's shift to streaming. Sundin is also the co-founder of Avicii Experience, a museum dedicated to the late artist, and has been credited with helping launch Spotify's rise to prominence.