L.A. Reid
Biography
L.A. Reid is a renowned American record executive, A&R representative, and record producer. He co-founded LaFace Records in 1989 with Babyface and founded Hitco Music Publishing in 1996. Reid's extensive career has led to Grammy Awards, including as a songwriter for Boyz II Men's "End of the Road." He also served as president and CEO of Arista Records from 2000 to 2004.