Levi Roots

Biography

Levi Roots is a Jamaican-British entrepreneur and musician born on June 24, 1958, in Clarendon, Jamaica. He gained widespread recognition after successfully pitching his Reggae Reggae Sauce on the British TV show Dragons' Den. As a devout Rastafari, he has leveraged his charisma to build a business empire, now worth an estimated £30 million according to the Sunday Times Rich List.