The Rise and Fall of LuLaRoe

The Rise and Fall of LuLaRoe (2021) is a documentary that exposes how LuLaRoe exploited social media and psychological manipulation to recruit thousands of retailers, led by founder Mark Stidham and his business partner, DeAnne Stidham. The film sheds light on the tactics used by multi-level marketers, including those played by Character Name (Christina Pazsitzky) and others, who were drawn into a lucrative yet ultimately toxic world of sales-driven ambition.