The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon, is told in this breezy biopic. As an underdog who overcame societal expectations to find success, Montañez's journey is a satisfying and universal tale of perseverance and innovation.
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