An enterprising youngster in a slum wants his people to lead a life of dignity, but has to take on an ambitious capitalist who only wants to dominate his field. The film tells the story of Arivazhagan, a socially conscious and determined young man from Kolaikkara Kuppam, who starts a local radio station to uplift his community, only to face resistance from a powerful businessman who will stop at nothing to maintain his control over the food industry. As Arivu fights against food adulteration committed by high-class companies, he inspires workers across companies to manufacture only quality products and brings about symbolic unity among them, but his efforts are threatened when a new CEO emerges with plans to sabotage his mission and restore corruption.
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