Metrobranding

In "Metrobranding" (2010), a documentary that defies categorization, director Cristina Mocanu reveals the fascinating history of Romania's communist era under a single branding system, where every basic product was tied to one singular entity, leaving an indelible mark on both the lives of its creators and consumers. This is a love story between man and object, exploring the human connection that blossomed in this unique market dynamic.