In 1961 Liverpool, Brian Epstein is the successful manager of NEMS, his family's record store. Brian gets numerous requests from teenage girls for the German single "My Bonnie" by a Liverpudlian group called the Beatles. Intrigued, Brian goes to the Cavern Club to see the group perform, and is amazed by their hold over the audience, composed mostly of teenagers. Despite his lack of experience in the music industry, Brian offers to become the group's manager, assuring them that his experience selling records gives him insight into the mindset of their target demographic.
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