Pink Ribbons, Inc.

Breast cancer has become a poster child for corporate cause-related marketing campaigns, with countless women and men walking, biking, climbing, and shopping their way to a cure. But where does this money go, and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shines a light on the devastating reality of breast cancer, which has been obfuscated by a shiny, pink story of success. The film examines how companies use pink ribbon-related marketing to boost sales while contributing only a small fraction of proceeds to research, and argues that not enough money goes towards prevention or exploring possible environmental factors.