Hype!

In 1996, the Pacific Northwest was transformed from a fringe of underground music to a cultural phenomenon, thanks in part to media hype that catapulted bands like Nirvana into mainstream success. This documentary explores the early days of grunge, from its humble beginnings in neighborhood basements to its eventual rise as a pop culture force, featuring interviews with key figures and rare concert footage. By shedding light on the scene's DIY ethos and self-promoted roots, Hype! offers a nuanced portrayal of a genre that was both born out of desperation and nurtured by innovation.